Ibiza Convention Bureau attends EMA Learn to explore the strategic role of events in modern marketing

The Ibiza Convention Bureau (ICB) continues to strengthen its engagement with the meetings and events industry by participating in a new EMA Learn session organised by EMA – Event Managers Association Spain in Barcelona.

Under the theme "Events: The Most Influential Marketing Channel", the event brought together professionals from across the MICE industry to discuss how business events have evolved into one of the most effective tools for brand communication, audience engagement and experiential marketing.

The session explored the increasing strategic importance of meetings, conferences and corporate events in helping organisations build meaningful relationships with their audiences while creating memorable experiences that deliver measurable business value.

For Ibiza Convention Bureau, attending industry forums such as EMA Learn is an important way to stay up to date with emerging trends, exchange knowledge with event professionals and strengthen relationships across the international meetings industry.

Continuous learning and collaboration are key to promoting Ibiza as a leading destination for meetings, conferences, incentive travel and corporate events. By engaging with professional associations and industry experts, the Bureau continues to enhance its expertise while supporting the development of innovative and high-quality business events on the island.

Through initiatives like EMA Learn, Ibiza Convention Bureau reaffirms its commitment to innovation, professional development and international networking, helping position Ibiza as one of the Mediterranean's most attractive MICE destinations for companies, associations and event organisers worldwide.