News & Events

French event agencies discover the MICE side of Ibiza

The Ibiza Convention Bureau organised a fam trip in October for a group of 8 event agencies from Paris, the purpose being to present the destination's offer to them, as far as this specialist product is concerned.
 
This action was part of the Ibiza Convention Bureau's action plan to position the island as a destination for meetings and incentive trips, the objective being to denationalize the offer. The promotion was supported by the Spanish Tourist Board (OET) in Paris, and a Tourist Board representative travelled to the island with the group of agents.
 
 
Throughout their stay on the island they were able to see part of what Ibiza currently has to offer to the MICE segment, discovering the potential it has thanks to its close proximity to the French market and its new infrastructure such as meeting rooms, hotels or venues. They also had first hand experience of activities that can be included in a corporate programme, such as a visit to Dalt Vila (a UNESCO Heritage of Humanity site), a trip on a catamaran to enjoy a sunset or a brand new facility on Ibiza, the Escape Rooms, where they were able to put their skills to good use.
 
As part of the programme, the agents also attended a workshop with associated companies of the Ibiza Convention Bureau, organised in the Ibiza Convention Centre, where they were able to get to know the wide range of choices that the island has to offer as far as meetings tourism is concerned.
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