News & Events

Palladium Hotel Group revamps its MICE image

Palladium Meetings & Events becomes MICE by Palladium. The Ibiza chain has implemented a rebranding exercise in its meetings tourism business to respond to the rapid growth experienced in the segment and to the repositioning of its products. Its aim is to be distinctive in every detail, enhancing the brand and offering a unique experience.

 

MICE-by-Palladium

MICE by Palladium is positioning itself within Palladium as another product, composed of the group's various sub brands, each with its own creative concept and exclusive personality, respecting the spirit of each one.

The new MICE by Palladium identity seeks to create a connection with customers so they feel they identify with each of the brands, making every detail distinctive and adding value. This rebranding goes much further than changes to the design, it also involves a new philosophy with a clear objective: to address potential customers who are becoming increasingly more demanding and accustomed to travelling, and offer them a unique and unprecedented experience using direct sales.

The chain offers a range of products for events in Ibiza, including Grand Palladium Palace, with its capacity for large-scale events, exclusive facilities and all-inclusive format, and Hard Rock Hotel, which offers the latest cutting-edge technology both in its convention centre and in its small meeting rooms, accompanied by fantastic catering. Plus, Ushuaïa Ibiza Beach Hotel, with its own particular events concept, with the emphasis on the different, the unexpected, the unique and the unusual.
 
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